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![]() ![]() Let us now look into the communication strategy for Aesthetic leaders as well as for aesthetic organisations. It may be that aesthetic leadership draws some of its power from the position of the aesthetic producer outside conventional leadership positions. In this way, aesthetic leadership may either complement or contradict more traditional leadership forms, such as politics, religion, or management. He not only established his prowess as an aesthetic leader, but also established the supremacy of Apple as an aesthetic leader in the industry.Īesthetic leadership may not only refer to creativity or vision, rather it may emerge from insight into cultural, political, or interpersonal issues as well aesthetic statements on social injustice or crucial cultural concerns or, at a more general level, provide alternative ways of seeing problems, history or received wisdom. Apple’s obsession with design has made it a leader and Jobs has communicated the obsession with design in every demonstration during the launches. ![]() ![]() Steve Jobs created a mythic value for not only him but also for his company – a combination of two contradictions of aesthetics or design and technology. No matter how much unconventional it is to cite the example of a tech company in luxury business, I can’t possibly explain this without citing the example of Steve Jobs and Apple. ![]()
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